Audible Inc
Product Manager, Acquisition & Purchasing
audible.com

• Built a new suite of gifting features for customers to share Audible memberships and content as a gift to loved ones

• Launched the acceptance of Amazon Store Cards as a payment method with 5% cash back on all purchases

• Introduced a new Prime benefit, offering an additional free audiobook during the first month of membership

• Re-designed the mobile app layout for Audible Originals for easy consumption and customizable editorial content

• A/B tested multiple buy-box experiments including persistent purchase options and countdown sales timer

• Launched all features across 8 global marketplaces in NORAM, EMEA, and APAC regions

EdFundr LLC
Co-Founder, Product & UX Design

• Designed EdFundr mobile app to allow college organizations to fundraise from alumni and supporters

• Elicited user feedback via Instabug in-app feedback submission, email surveys, and in-person user interviews and focus groups

• Utilized flurry app analytics to measure app activity, track common user paths, and identify abandoned screens

• Managed and prioritized product backlog of hundreds of features with cross-functional engineering team

• Implemented lean startup and agile methodologies for rapid feature delivery and team cohesion

Landing Page Design & Optimization
EdFundr LLC
edfundrgiving.com

• Designed and developed web-based landing page to drive mobile app downloads and build leads pipeline

• Implemented responsive web design that adjusts to any screen size, device, or browser

• Used social media content marketing and Google Adwords to drive targeted web traffic to the landing page

• Utilized Google Analytics and Optimizely to measure conversions and optimize downloads